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Steering Response by Creativity In Email Marketing

lang="EN-IN">In today's internet age, mass email
marketing has confirmed to be a powerful method of
consumer interaction with brands. As per the Relevancy
Group, this channel creates more than 25% of a
brand’s revenue. According to the Octane Report, 46%
of India Marketers surveyed declared style="mso-bidi-font-weight:bold">email marketing
campaign creates 30% or more revenue for
them, in India. New and enhanced arrangements of
appealing customers through live (or adaptive content)
and animation along with personalization and timeliness
has further improved the effectiveness of style="mso-bidi-font-weight:bold">href="http://www.alphasandesh.com/">email marketing
software. Verdicts hold this as 89% of
Indian Marketers, in the same Octane Report, voted that
email marketing as an effective tool for their
business.style="mso-tab-count:1">     &
nbsp;        &n
bsp;        &nb
sp;      


style="text-align:justify">One
tactic that is making paces is the use of GIFs in the
emails. An example can be seen through the email
activity of Postmates, a logistics company.style="mso-spacerun:yes"> 
GIFs are always
eye catchy and easy to consume and they also serve to
build an emotional connection with consumers. Using
GIFs attracts attention to a certain or specific part
of the email and can further lead your products to life
by demonstrating products in motion.lang="EN-IN"> 

class="MsoNormal" style="text-align:justify">style="mso-bidi-font-weight:bold" lang="EN-IN">href="http://www.alphasandesh.com/">Email marketing
companies have
continued to magnify the creative and engaging elements
of their emails by the use of animation, video and
interactive mechanisms, adaptive/live content, Aspiring
email marketers must test ideas and keep an eye towards
what other marketers are doing in the
industry.





class="MsoNormal" style="text-align:justify">lang="EN-IN">Additional key elements of effective email
marketing comprise:lang="EN-IN"> 

class="MsoNormal" style="text-align:justify">lang="EN-IN">1. Cross-selling references chosen
selectively based on original product purchase
associations can help stimulate incremental
revenue.



style="text-align:justify">2.
Effective mobile rendering, which includes simple,
clean, creative and clear CTAs is vital to improving
focus and response on mobile devices.

/>

style="text-align:justify">3.
Magnify product features by using animation within
email communications, as it can be a strong engagement
driver.



style="text-align:justify">4.
Personalizing the offers based on the location of the
consumers and/or interests increases response,
retention and goodwill.



/>

style="text-align:justify">href="http://www.alphasandesh.com/">Mass email
marketing has continued to grow with enormous
innovation and creativity generating new possibilities
for marketers to produce personalized and related
marketing communications to stimulate business growth.

style="text-align:justify">

class="MsoNormal" style="text-align:justify">lang="EN-IN">Summary:-



style="text-align:justify">Email
marketing
is coming across as a powerful means
to interact with the customers. There are/> numerous ways to steer response in email marketing
i.e. through GIFs, keeping a
track on the market
trends, presenting the locations based offers etc.
This
innovation and discovery in e-mail
marketing can result in the growth of a/> business.
lang="EN-IN"> 

/>


style="text-align:justify">About
the
Author:-



style="text-align:justify">lang="EN-IN">Alphasandesh is
an email marketing
organization which provides the reliable and fastest
mass email
marketing
services
worldwide. The website
creates appealing e-mails with its focus on the/> observation of the real-time interactions and
reactions.




/>

style="text-align:justify">lang="EN-IN"> 

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Date: 14th Jun 17

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