games farther in the NBA Live Mobile Coins



games farther in the NBA Live Mobile Coins future, but we worked on these Fun Labs projects to offer a compelling, fun and cool experience that we could deliver today, using the power of Kinect," added Microsoft Startup Business Group senior product manager Umaimah Mendhro.Sony's recently announced three-year, $20 million effort to get more exclusive titles on PSN is all about helping to empower indie developers on the platform. But PSN director of marketing Brandon


has a little quibble the Madden NFL 18 Coins image such wording might conjure up."I wouldn't even say it's an indie play per se, because I think indie has connotations of it has to be really wild and different and small and edgy and only for those that understand the nuances of the industry and a little esoteric," he told Gamasutra in a recent interview. "I don't think that's necessarily what we're going for. I think it's more along the lines of 'Hey, we as a company really value imagination in


products and having creatively differentiated experiences to offer our consumers.'"Stander said Sony is looking for a specific type of innovation for funded projects, titles that "bring something new to the market, whether via a gameplay mechanic or design and aesthetic or storyline. There's some innovative or interesting thread that continues through all the properties we invest in for the larger portfolio."Sony's evaluation group will be seeking out such projects


events, local groups, word of mouth and the Playstation-edu program run through colleges and universities, he said.Stander wouldn't discuss specifics of revenue sharing or exclusivity terms for funded projects, though he did clarify that projects are not exclusive to Sony in perpetuity. Developers in the program will have control of their own IP and game pricing, Stander said, and receive benefits like marketing help and help "formulating and structuring some of the mmogo creative

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